Five Minutes with… Sophie White from Daisy First Aid Northumberland

Name: Sophie White

Business Name: Daisy First Aid Northumberland

Describe the goods/services you provide:

We provide two-hour Baby & Child First Aid classes for parents, grandparents & carers. Covering CPR (baby, child & adult), recovery positions, choking, meningitis, sepsis, head injuries, broken bones, bleeds, severe allergic reaction, poisoning and febrile seizures.

Can you talk us through your career to date?

I worked for 12 years in the Royal Air Force as an RAF Medic, serving in Iraq, Afghanistan, Falkland Islands and Ascension. After leaving the Forces and starting a family, I decided to teach Pediatric First Aid to parents. Having my first child made me realise how scary everything is when it comes to little people and I wanted to help fellow parents build confidence when dealing with first aid situations.

Why did you decide to set-up your own business?

I was made redundant on maternity leave and this gave me the push to go it alone.

What were the first steps in doing that?

After the initial business set up, networking, networking and more networking. It’s still a huge part of what I do, the best thing about it is I’ve made so many new friends along the way.

What has been your worst day in business and how did you overcome it?

Being on maternity leave with my second child and having to say no. I only took 5 weeks off and used my KIT days to make sure I was still visible.

What are you working toward in 2019?

Delivering First Aid classes in schools for children. The curriculum is changing to include First Aid from 2020 which is a huge step forward. Most EU countries teach First Aid in schools and this has been proven to save lives.

What keeps you motivated?

When I receive emails and messages from parents who have had to use first aid on their children, and potentially save their lives.

How do you measure success within your business?

Positive feedback, First Aid can be a difficult subject to teach, I try to make our classes fear free, relaxed and fun.  

What’s your one piece of advice for someone thinking about setting up a business in 2019?

Do it, believe in yourself and don’t let your lack of confidence hold you back.


SharpLifeFive Minutes with… Sophie White from Daisy First Aid Northumberland

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